Eli: Decoding the Marketing War in Ukraine - The Power of Perception

Explore the information warfare strategies of Ukraine and Russia. From President Zelenskyy's shirt colour to Putin's grip on power, we'll uncover the critical tactics used by Ukraine to gain worldwide support. We'll also examine what drives young Russians to join a losing battle and dive into the factors that determine who wins the information war. Join us to find out which messages worked and why.
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